THE ROLE OF HR ANALYTICS IN ENSURING THE EFFECTIVENESS OF STRATEGIC MANAGEMENT IN THE DIGITAL ECONOMY
Keywords:
Digital economy, HR analytics, strategic management, human capital, predictive analytics, HR metrics, digital transformation.Abstract
This article explores the role of HR analytics in the strategic management of enterprises within the digital economy. The importance of data-driven management models in enhancing human capital efficiency is analyzed. The study develops scientific and practical recommendations for integrating HR metrics into strategic decision-making and optimizing personnel policy through predictive analytics.
References
1. Davenport, T. H., & Ronanki, R. (2018).
Artificial intelligence for the real world. Harvard Business Review, 96(1), 108–116.
2. Marler, J. H., & Boudreau, J. W. (2017).
An evidence-based review of HR Analytics. The International Journal of Human Resource Management, 28(1), 3–26.
3. Angrave, D., Charlwood, A., Kirkpatrick, I., Lawrence, M., & Stuart, M. (2016). HR and analytics: why HR is set to fail the big data challenge. Human Resource Management Journal, 26(1), 1–11.
4. Mirziyoyev Sh. M. (2020). Oliy Majlisga Murojaatnomasi. Toshkent: "O'zbekiston" NMIU. (Shuningdek, 2022-yildagi Toshkent xalqaro investitsiya forumi nutqi)
5. Harris S. (2023). Sapient Insights Group: 26th Annual HR Systems Survey White Paper. Sapient Insights Research.
6. Deloitte University Press. (2021). High-impact People Analytics: The Performance Factor. Global Human Capital Trends Report.
7. Gartner Research. (2024). Top Strategic Technology Trends for HR Leaders in Digital Economy. gartner.com.
8. Rasmussen, T., & Ulrich, D. (2015).Learning from practice: how HR analytics avoids being a management fad. Organizational Dynamics, 44(3), 236–242.
9. Minbaeva, D. (2018). Building credible human capital analytics for organizational competitive advantage. Human Resource Management, 57(3), 701–713.
10. Marler, J. H., & Boudreau, J. W. (2017). An evidence-based review of HR Analytics. The International Journal of Human Resource Management, 28(1), 3–26.
11. Zehir, C., Karaboğa, T., Başar, D. (2020). The Transformation of Human Resource Management and Its Impact on Overall Business Performance: Big Data Analytics and AI Technologies in Strategic HRM. In: Hacioglu, U. (eds) Digital Business Strategies in Blockchain Ecosystems. Contributions to Management Science. Springer, Cham.
12. Dahlbom P, Siikanen N, Sajasalo P, Jarvenpää M (2020), "Big data and HR analytics in the digital era". Baltic Journal of Management, Vol. 15 No. 1 pp. 120–138
13. McCartney S, Fu N (2022), "Bridging the gap: why, how and when HR analytics can impact organizational performance". Management Decision, Vol. 60 No. 13 pp. 25–47
14. Huselid MA. The science and practice of workforce analytics: Introduction to the HRM special issue. Hum Resour Manage. 2018;57:679–684
15. Mohammed, Dr. Abdul Quddus, HR Analytics: A Modern Tool in HR for Predictive Decision Making (2019). Journal of Management, 6(3), 2019, pp. 51-63
16. Human Resource Management in the Digital Age: Big Data, HR Analytics and Artificial Intelligence Edited ByMark L. Lengnick-Hall, Andrea R. Neely, Christopher B. Stone
17. Irmatova, A., Iskandarova, D., Pirnazarova, G., Mansurov, J., & Xakimova, M. (2024). Green jobs and skills development in the context of sustainable development in Uzbekistan.
18. Abdurakhmanova, G., Irmatova, A., Iskandarova, D., Khamrokulov, M., & Tolibova, F. (2025). Developing female leadership: Experience of Tashkent State University of Economics. IEEE Integrated STEM Education Conference (ISEC), 1–8.
19. van den Heuvel, S., & Bondarouk, T. (2017). The rise (and fall?) of HR analytics: A study into the future application, value, structure, and system support. Journal of Organizational Effectiveness: People and Performance, 4(2), 157–178
20. Alexandro, R. (2025). Strategic human resource management in the digital economy era: An empirical study of challenges and opportunities among MSMEs and startups in Indonesia. Cogent Business & Management, 12(1).
21. Alexandro, R. (2025). Strategic human resource management in the digital economy era: an empirical study of challenges and opportunities among MSMEs and startups in Indonesia. Cogent Business & Management.
