TURLI TURISTIK BOZOR SEGMENTLARI UCHUN SAMARQANDNING QIYMAT TAKLIFI
Tashkilot
Iqtisodiyot va pedagogika universiteti Samarqand kampusi
Annotatsiya
Mazkur maqolada turistik bozorning turli segmentlari uchun Samarqandning qiymat taklifini shakllantirishning nazariy va amaliy jihatlari tadqiq etilgan. Turistik destinatsiyaning jozibadorligini ta’minlovchi muhim tarkibiy qismlar sifatida madaniy-tarixiy meros, me’moriy obyektlar, milliy gastronomiya, tadbirlar, turistik infratuzilma hamda ko‘rsatilayotgan xizmatlar sifati ko‘rib chiqilgan. Turistik bozorni sayohat maqsadlari, iste’molchilarning xohish-istaklari, motivatsiyasi va turistlik tajribadan kutilayotgan qiymatni hisobga olgan holda segmentatsiyalash masalasiga alohida e’tibor qaratilgan. Madaniy-ma’rifiy, gastronomik, tadbirlar, biznes, ziyorat va oilaviy turizm uchun ixtisoslashtirilgan takliflarni shakllantirish imkoniyatlari tahlil qilingan. Turistik resurslarni universal tarzda targ‘ib qilishdan muayyan maqsadli auditoriyalarga yo‘naltirilgan differensial marketing yondashuviga o‘tish zarurligi asoslangan. Tadqiqot natijalaridan turistik mahsulotlarni takomillashtirish, marketing kommunikatsiyalarini rivojlantirish va Samarqandni bozorda pozitsiyalash jarayonlarida foydalanish mumkin. Taklif etilayotgan yondashuv turistlarning qoniqish darajasini oshirish, destinatsiyaning raqobat ustunliklarini kuchaytirish hamda Samarqandning ichki va xalqaro turizm bozoridagi mavqeini mustahkamlashga qaratilgan.Kalit so‘zlar
turistik bozor, qiymat taklifi, turistik destinatsiya, bozor segmentatsiyasi, turistik mahsulot, maqsadli segmentlar, turistik xizmatlar, turizm marketingi, madaniy turizm, gastronomik turizm, tadbirlar turizmi, destinatsiyaning raqobatbardoshligi
Adabiyotlar
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