STRUCTURE AND CLASSIFICATION OF COMPONENTS OF THE ENTERPRISE DEVELOPMENT MARKETING SYSTEM
Abstract
This article examines the structure and classification of the components of the marketing system in enterprise development. The study analyzes the interrelationships among key elements of the marketing system, including market research, product policy, pricing, distribution channels, marketing communications, and customer relationship management. The functional, organizational, and strategic classification of marketing system components is presented, highlighting their role in enhancing enterprise competitiveness, expanding market share, and ensuring sustainable development. The findings indicate that an effectively organized marketing system strengthens an enterprise’s ability to adapt to market demands, stimulates innovation, and improves overall economic efficiency.
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