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Vol. 5 No. 1 (2026)
Scientific electronic journal "Labor Economics and Human Capital"

Entrepreneurship Development

IMPROVING THE INTEGRATION MECHANISMS OF LOGISTICS AND MARKETING IN FORMING THE INNOVATIVE POTENTIAL OF ENTERPRISES

DOI 10.67668/LEHC/vol5iss1/325 Google Scholar Search in Scholar Pages 280-287

Published 2026-03-31

Authors
Khoshimova Nazokatkhon Alisher kizi
Affiliation
JSCB "Hamkorbank", Shokir Ibrohim Regional Branch
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Abstract

The article covers the directions of integrating marketing and logistics concepts within the innovative development system of an enterprise. At the same time, the determinants of the logistical management of innovation flows are defined, among which place and time are the most crucial. The role of marketing and logistics concepts in forming the innovative potential of the enterprise is identified, where marketing and logistics are described as a direct type of innovation and a process that ensures their transformation. The application of a systematic principle for determining the role of marketing and logistics is substantiated as a new approach to the integration of objects, tools, and processes in forming the innovative potential of an industrial enterprise.

Keywords

logistics concept, innovative potential, industrial enterprise, organizational and managerial solution, logistics product, marketing

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