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2023
Scientific electronic journal "Labor Economics and Human Capital", Special issue

Decent Work

EVALUATING THE ROLE OF MARKETING STRATEGIES IN FOSTERING THE GROWTH OF VITICULTURE ENTERPRISES FOR ACHIEVING SUSTAINABLE AGRICULTURAL DEVELOPMENT

DOI 10.67668/LEHC/voliss/472 Google Scholar Search in Scholar Pages 425-431

Published 2023-10-19

Authors
Usmonova Diyora
Affiliation
Tashkent State University of Economics image/svg+xml
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Abstract

Sustainable agricultural development is a paramount concern in today’s world, and viticulture enterprises play a pivotal role in this pursuit. This paper investigates the integral relationship between marketing strategies and the sustainable development of viticulture enterprises. The viticulture sector has witnessed dynamic growth in recent years, presenting an opportune context for analyzing how strategic marketing can foster sustainability. Our research endeavors to scrutinize and elucidate the multifaceted strategies that viticulture enterprises employ to enhance their growth prospects while aligning with sustainability goals. We delve into the realms of branding, digital marketing, and sustainable practices, elucidating how these strategies can not only bolster the market presence of viticulture enterprises but also contribute to the broader paradigm of sustainable agricultural development. By adopting a comprehensive research approach, including case studies, surveys, and in-depth interviews with industry experts, we aim to unearth the intricate dynamics and best practices in marketing strategy implementation. This study seeks to furnish viticulture entrepreneurs, policymakers, and the academic community with invaluable insights into the nexus between marketing strategies, viticulture enterprise development, and sustainable agriculture. As viticulture stands at the intersection of agriculture, commerce, and environmental stewardship, our findings have far-reaching implications for fostering a sustainable future. By promoting a judicious balance between business growth and ecological responsibility, this research contributes to the ongoing discourse on sustainable agricultural development and offers actionable recommendations for viticulture enterprises worldwide.

Keywords

Marketing Strategies, Viticulture, Sustainable Agricultural Development, Social Media Marketing, Green Labeling, Relationship Marketing, Sustainability Enhancement

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