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Vol. 4 No. 4 (2025)
Scientific electronic journal "Labor Economics and Human Capital"

Entrepreneurship Development

METHODOLOGY OF STATISTICAL ASSESSMENT OF TOURISM MARKET ATTRACTIVENESS AND ITS APPLICATION IN MARKETING STRATEGIES

DOI 10.55439/lehc/vol4iss4/291 Google Scholar Google Scholar Pages 308-314

Published 2025-12-30

Authors
Isakova Naima Ikromjonovna a , Jumanova Zilola Tuychiyevna b
Affiliations
a Tashkent State University of Economics image/svg+xml
b Tashkent State University of Economics image/svg+xml
PDF (Uzbek)

Abstract

This abstract analyzes the methodology of statistical assessment of the role of tourism in the economy and its application in marketing strategies. It highlights international standard methods used to evaluate the direct, indirect, and multiplicative impacts of tourism, including Tourism Satellite Accounts (TSA) and the coefficient method.

Keywords

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References

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